How to Hire an Agent to Sell Your Home

Click to watch video on Instagram

Sometimes a real estate agent who bills themself as the “neighborhood expert” is also a true marketing pro. But many times they’re not, and if you’re looking to sell your home quickly and for the most amount of money possible, you need to be focusing on hiring someone with a solid tech-savvy marketing plan.

As I share in this video, many buyers in Los Angeles have transitioned to a permanent work-from-home situation and they’re not bound by geographical areas in their home hunt! The person who will buy your home probably doesn’t live in your area anyway. That may have been the case years ago, but with every single listing available online with the click of a button, buyers are branching out.

A good listing agent does more than just marketing, of course. We have to be skilled negotiators and provide transactional support throughout the escrow process to ensure all contracts and disclosures are handled properly. But their first and most critical role is their job as a marketing professional. The agents you interview for the job should be able to quickly explain exactly how they will position your home in the marketplace. This includes a detailed pricing analysis, recommendations for upgrades repairs, and of course staging. I shouldn’t have to mention that there should be professional photography and videos produced. A solid online and social media presence is important, too!

Long gone are the days of sticking a sign in the front yard and calling it a day. Yes, even in today’s crazy seller’s market. Yes, believe it or not, there are homes that are languishing on the market right now because they are not being professionally marketed. They are over-priced and have shitty pictures and the agents have done nothing more than listing it in the MLS for market exposure.

Remember, the more people who are attracted to and see your home listed on the market, the more offers you will receive, and that directly translates into how much money is in your pocket at the close of escrow.